New Jersey Warns 11,000 Businesses Against Selling Flavored Vape Products

The New Jersey Division of Consumer Affairs has issued warnings to nearly 11,000 businesses, reminding them that selling flavored vape products is illegal in the state. Attorney General Matthew Platkin directed retailers to cease any such sales immediately, emphasizing that New Jersey became the first state in the U.S. to permanently ban the sale and distribution of all vape products with a flavor, taste, or aroma other than tobacco in 2020.

Violating the law can result in hefty fines, with penalties of up to $10,000 for the first offense and $20,000 for each subsequent violation. The DCA’s letter to businesses this week served as a stern reminder of the consequences of non-compliance.

• Read more: New Jersey Governor Signs Law Banning Sale of Flavored Vaping Products

New Jersey’s warnings are part of a larger, coordinated multistate enforcement initiative aimed at addressing the unlawful sales of flavored e-cigarettes, vape pens, and accessories. In addition to New Jersey, California, Connecticut, Illinois, Hawaii, Minnesota, New York, Vermont, Ohio, and Washington, D.C., are also taking action against companies responsible for importing, distributing, selling, and marketing flavored e-cigarettes.

States within the coalition are employing various enforcement tools, ranging from warning letters to subpoenas, civil investigative demands, and lawsuits. In August 2024, the New Jersey Division of Consumer Affairs cited 19 businesses for allegedly selling flavored vapes, issuing civil penalties of $4,500 to each establishment.

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.

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