ASH Demands Stricter Vape Rules Despite Acknowledging Cessation Benefits
Anti-tobacco advocacy group Action on Smoking and Health (ASH) has called for tighter regulations on the UK vaping market, despite acknowledging that vape shops help adult smokers quit. ASH Chief Executive Hazel Cheeseman criticized Greater Manchester Mayor Andy Burnham’s vape shop crackdown, calling it a “knee-jerk announcement” unlikely to make a meaningful difference.
ASH argues that the vaping market requires stricter oversight, specifically demanding the removal of vapes from retail displays. However, critics argue that placing vapes in standardized packaging and hiding them from view hinders smokers who are actively trying to transition to less harmful alternatives.
This regulatory push comes amid widespread public confusion. ASH’s 2026 Smokefree GB YouGov survey revealed that 54% of British adults incorrectly believe vaping is as harmful as smoking. Meanwhile, enforcement remains a challenge. The Society of Chief Officers of Trading Standards in Scotland reported a 30% staff reduction, leaving fewer than 250 full-time equivalent officers to police the market. Retail licensing consultations are delayed until early 2027.
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