Brazil Proposes Federal Law to Codify National Ban on Vape Sales and Advertising

Federal Deputy Pr. Marco Feliciano has introduced Bill 2466/2026 to codify Brazil’s prohibition on the sale, import, and advertising of electronic cigarettes into federal law. The legislative proposal aims to strengthen child protection measures and establish permanent anti-vaping educational campaigns in schools nationwide.

While the bill seeks to establish a statutory ban, electronic cigarettes are already prohibited in Brazil under regulatory frameworks. The National Health Surveillance Agency (Anvisa) has banned the manufacture, sale, import, and advertising of these devices since 2009, a rule reinforced by resolution RDC 855/2024, which also prohibits their use in closed public spaces.

Transitioning Regulatory Bans into Federal Law

The proposed legislation targets all Electronic Smoking Devices (DEFs), including e-cigarettes, vapes, pods, and heated tobacco products that use batteries to produce inhalable aerosols. By amending the Child and Adolescent Statute (ECA), the bill aims to create stronger legal mechanisms to prevent youth exposure to smoking products.

The author of the bill argues that the rise in vape consumption among young people requires legislative action that goes beyond administrative oversight. Incorporating these rules into federal law provides a more permanent framework for enforcement and penalties.

Expanding Prevention Programs in Schools

Under the bill, Brazilian schools must implement permanent educational campaigns to warn students about the risks of alcohol, tobacco, and electronic cigarettes. The Ministry of Health will support these initiatives through public campaigns and by promoting educational messages at commercial points of sale.

This focus on youth addresses growing statistics regarding nicotine addiction. Anvisa reports that approximately 20% of Brazilian adolescents have tried electronic cigarettes at least once, driven by appealing flavors and technological designs that mask health risks.

Next Steps in the Legislative Process

Bill 2466/2026 must now progress through several committees within the Chamber of Deputies, including the Health Committee; the Committee on Social Security, Assistance, Child, Adolescent and Family; and the Committee on Constitution, Justice, and Citizenship.

To become law, the bill must be approved by both the Chamber of Deputies and the Senate, and ultimately receive sanction from the President of the Republic.

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.