Juul Labs UK Expands JUUL2 Pod Flavors to Boost Adult Smoker Transition
Juul Labs UK has announced a significant expansion of its flavor portfolio for the JUUL2 system, introducing new Mango, Apple, Watermelon, and Lychee flavored pods. The new single-fruit flavors are set to roll out across the UK starting October 3rd, available through major retailers, wholesalers, convenience stores, and the company’s website.
This expansion is a direct response to research indicating that a variety of flavors plays a crucial role in helping adult smokers switch to vaping and maintain their abstinence from combustible cigarettes. Melissa Wisdom, Managing Director of Juul Labs UK, stated, “Our carefully-curated, focused portfolio of tobacco, menthol, and new single-fruit flavours has been designed to help adult smokers accelerate their switching journey.”
With approximately 6 million adult smokers remaining in the UK, Juul Labs aims to encourage more of them to switch by offering a broader range of flavors tailored to adult preferences. The company highlights that the JUUL2 system boasts a highly competitive success rate for adult smokers switching completely from tobacco after 12 months. Richard Cook, Juul Labs’ UK Commercial Director, emphasized that the new offerings were developed with strict guidelines against youth appeal and that the company will continue to monitor product performance to ensure the range is suitable for both retailers and its target demographic of adult smokers.
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