Namibia Imports N$1.4 Billion of Vapes and Hookah Products

Analysis of Namibia’s surging N$1.4B vape & hookah imports, insights for industry, and upcoming regulatory changes impacting the market.

Namibia has experienced a dramatic surge in the importation of water pipe tobacco (hookah), vapes, and related mixtures. Between 2021 and 2024, the country imported over N$1.4 billion worth of these products. This figure marks a substantial increase from just N$108.2 million recorded in 2020, according to data from the Namibia Statistics Agency (NSA).

Import and Export Trends Highlight Rapid Market Expansion

The NSA data reveals that a significant portion of the import value, N$1.2 billion, was allocated to mixtures and preparations of binders specifically used in hookah pipes and electronic vapes. The year 2022 saw the highest single import value in the last four years, with Namibia importing N$701 million worth of these products, primarily from Ireland. Imports from neighboring South Africa also contributed, totaling N$63 million in the same year. The importation of water pipes alone amounted to N$136.8 million between 2021 and 2024.

Namibia has also become active in the re-export and export market for these items. The country earned N$1.2 million from re-exporting hookah pipes to Mozambique in 2020. More significantly, exports of vape and hookah mixtures have risen. In 2022, Namibia generated N$470 million from such exports to Zambia. This trend continued into 2023, with exports to Zambia reaching N$358 million, indicating a role as a regional trade conduit.

Insights for Vaping Industry Professionals

For professionals in the vaping and hookah industry, Namibia’s import data signals a rapidly expanding market. The sharp increase in import values from N$108.2 million in 2020 to over N$1.4 billion by 2024 strongly indicates burgeoning consumer demand. The high value of imported mixtures suggests a significant ongoing consumption base. Furthermore, Namibia’s re-export activities, particularly to neighboring countries like Zambia, present potential opportunities for businesses to serve as a regional distribution hub. This data suggests a market with considerable growth potential.

Government Plans Regulatory Amendments Amidst Growth

However, a critical consideration for any current or prospective industry participant is the government’s stated intention to amend the Tobacco Act. In response to the rising use of these products, the Ministry of Health and Social Services plans to include nicotine products used for vaping and hookah under new regulations. These items are currently not specifically regulated. This legislative change will likely introduce new operational frameworks, compliance requirements, and possibly restrictions on products or marketing. Industry professionals must closely monitor these developments, as navigating the evolving regulatory landscape will be crucial for sustainable business operations and investment decisions in Namibia’s vape and hookah sector.

Alongside these specialized products, Namibia also spent N$82.2 million on imports of snuff and tobacco extracts over the last four years. In March 2025 alone, cigarette imports reached N$42.1 million.

News source: Namibia imports hookah pipes, vapes, and mixtures worth N$1.4 billion

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.