Icelandic Member of Parliament Halla Hrund Logadóttir has raised alarms in parliament over the widespread use of nicotine pouches among the nation’s youth and the marketing tactics employed by sellers. Referencing a study showing Iceland has the highest rate of youth nicotine pouch use in the Nordic countries (30%), she criticized a specialty store’s mascot as appealing to a broad, young audience, likening the marketing of these “harmful products” to that of chewing gum.