The $22 billion global vaping industry is already embroiled in a complex battle involving regulators, Big Tobacco, and startups. With Donald Trump’s return to the White House, the market is poised to become even more chaotic. The industry, which thrives on innovation and consumer demand, faces increasing scrutiny from the FDA and state-level crackdowns on unauthorized products.

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The European Commission’s annual work programme, set to be unveiled next week, reportedly excludes any discussion on updating the Tobacco Products Directive (TPD). This decision comes as a surprise to vaping industry professionals, who have been anticipating potential regulatory changes in 2025.

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A recent study conducted by the Union of Promoters and Entrepreneurs of Vaping (UPEV) and Sigma Dos reveals that vaping has helped 90% of users either quit traditional tobacco or significantly reduce their consumption. The report, titled Habit and Use of Electronic Cigarettes,’ surveyed vapers across four Spanish cities—Madrid, Barcelona, Valencia, and Seville. It also found that 70% of ex-smokers who vape report improved health and feel motivated to quit nicotine entirely.

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The new administration under President Trump and Robert F. Kennedy Jr. presents a pivotal opportunity to address one of the leading causes of preventable death in the United States: smoking. By reforming the U.S. Food and Drug Administration (FDA), the administration could make it easier for smokers to access safer alternatives like e-cigarettes, heated tobacco, and oral nicotine products. This shift could save hundreds of thousands of lives annually and mark a significant step forward in public health.

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As we embark on the year 2025, the vaping community celebrates a new chapter filled with exciting opportunities for both novice and experienced vapers. For those considering making the switch from traditional cigarettes, this year presents the perfect time to explore the numerous benefits that vaping offers as a harm reduction tool. A growing body of research supports the effectiveness of vaping in helping smokers quit, making it an increasingly popular choice for those looking to improve their health and well-being.

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The French Observatory of Drugs and Addictive Trends (OFDT) has released its annual report titled “Drugs and addictions, key figures,” which reveals a continued decline in smoking rates among both youth and adults in France. Notably, the report highlights that this trend persists “despite the growing popularity of vaping.”

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A public health specialist, Dr. Tri Budi Bhaskara, has found that the use of alternative tobacco products such as electronic cigarettes (vapes) and vaping products has effectively reduced the number of smokers in several countries, including Sweden and Japan. This decrease in smokers correlates with a reduction in the incidence of smoking-related diseases.

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The United Kingdom Parliament has passed the Tobacco and Vapes Bill with an overwhelming majority of 415 votes in favor and only 47 against. This landmark legislation introduces comprehensive changes to the vaping landscape, targeting youth vaping, environmental concerns, and retail regulation. The bill’s passage marks a significant shift in how vaping is regulated in the UK, and it is crucial for vapers and retailers to understand the key provisions and their potential impact.

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As the British government, led by Prime Minister Sir Keir Starmer, aims to reduce smoking by banning it in some outdoor locations, including pub beer gardens, the European Union has followed suit with its own plan for outdoor smoking bans. However, these policies have fundamental flaws, particularly in their treatment of vaping and electronic cigarettes.

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Belgium Becomes First EU Country to Ban Disposable Vapes, While Luxembourg, Estonia, and Czechia Report Highest Vaping Rates

As the European Union grapples with the public health challenges posed by the rise of electronic cigarettes and vaping products, a recent OECD report sheds light on the varying rates of vape consumption across the continent. While overall vaping rates in Europe remain relatively low, the data reveals a concerning trend among young people, with some countries reporting rates exceeding 10%.

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