After a 16-month delay, Peru’s Ministry of Health has released a draft regulation restricting e-cigarette advertising and mandating health warnings, though critics warn the failure to ban youth-appealing flavors leaves a critical loophole.
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Peru’s Congress is evaluating a legislative proposal to impose a Selective Consumption Tax (ISC) of up to 100% on all electronic cigarettes. Drafted by Congressman José Cueto, the bill targets both nicotine and non-nicotine devices to curb a 15.9% youth usage rate and recover over S/ 8 million in annual fiscal losses.
Read moreIn recent years, Peru has witnessed a significant rise in tobacco and vape imports, with around 140 companies bringing in products worth over USD 20 million from 30 different brands in the last six years. Amidst a context of low regulation, major tobacco companies such as British American Tobacco (BAT) and Philip Morris have emerged as leading importers of e-cigarettes, expanding their market presence in the country.
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