British American Tobacco (BAT), the company behind Lucky Strike and Dunhill, reports encouraging signs of recovery for its Vuse vape brand in the United States. The group attributes this improvement to recent US government efforts to crack down on the illicit vape market, which has been impacting legal sales.
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Major vape manufacturers are leveraging global social media accounts to bypass national regulations designed to prevent marketing to young people, according to a new study. The research, which focused on the global Instagram account of Vuse, the world’s number one vaping brand owned by British American Tobacco (BAT), reveals how high-profile sponsorships, influencer collaborations, and stylish lifestyle content are used to promote the brand to a massive global audience, effectively circumventing domestic advertising restrictions in countries like New Zealand.
Read moreBritish American Tobacco (BAT) is rolling out its new flagship vaping device, Vuse Ultra, marking a significant push into the premium, high-tech segment of the market. The device is making its global travel retail debut in partnership with Gebr. Heinemann at Frankfurt Airport and is simultaneously being introduced to convenience retailers in the UK.
Read moreAs global regulatory measures for e-cigarettes continue to improve, more and more countries and regions are gradually including e-cigarettes in the category of tobacco products for management. Especially in the United States, the world’s largest e-cigarette consumer market, it was the first to classify e-cigarettes as tobacco products through the revision of relevant legislation, providing important reference value for the development of relevant laws in more areas. It seems that the ultimate destination for e-cigarettes can only be tobacco companies, which is also a kind of “return to the roots.”
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