How Much Will Cigarettes Cost in Austria After the 2026 Tax Hike?

Cigarette prices in Austria are set to rise significantly starting February 2026 due to a government tax increase. Popular brands like Marlboro will hit the €7.00 mark for the first time, while other brands like Camel will see increases of up to 30 cents per pack. This measure aims to generate additional state revenue and includes alternative products like nicotine pouches and vapes.

Key Takeaways:

Price Hikes: Marlboro reaches €7.00; Camel rises to €6.80.
Tax Revenue: The government expects an additional €100 million in revenue.
Scope: Tax increases also affect nicotine pouches and vapes.

The tobacco tax increase refers to the Austrian government’s fiscal measure to raise duties on tobacco products, leading to higher retail prices for consumers starting in February 2026. Smokers will have to dig deeper into their pockets as manufacturers adjust prices in response to the tax hike.

Price Increases for Major Brands

Manufacturers are passing the tax increase directly to consumers. JTI is raising the price of Camel cigarettes by 30 cents, bringing the cost of a pack from €6.50 to €6.80. The brand “Meine Sorte” will also see a 30-cent increase, reaching a steep €7.30.

Philip Morris is also adjusting its pricing strategy effective February 2nd. The country’s most popular brand, Marlboro, will cost €7.00 for the first time, reflecting a 10 to 20 cent increase. However, some brands like Winston, Benson & Hedges, and L&M (which saw a large hike last year) will maintain their current prices for now.

Government Revenue and Alternative Products

The Ministry of Finance anticipates that the new tobacco tax will generate an additional €100 million for the state budget. This revenue boost is not solely from traditional cigarettes; it also includes alternative tobacco products that now fall under the monopoly, such as nicotine pouches and vapes.

Read more: Austria Implements Strict New Tobacco and Vape Laws 2026

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Marcus Sterling

Marcus Sterling is a distinguished authority in the global vaping sector, with over 12 years of experience documenting the industry's evolution from a niche hobby to a mainstream lifestyle.

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