British American Tobacco Suspends Vape Sales in Mexico

BAT Mexico vape sales

British American Tobacco (BAT) Mexico has announced the suspension of its vaping product sales throughout the country, in compliance with a recent constitutional reform that prohibits the sale of e-cigarettes, vaporizers, and similar electronic devices. Despite employing over 2,300 people in Mexico and expressing disagreement with the ban, the company has decided to abide by the new law.

BAT Mexico voiced concerns that the prohibition could lead to the growth of an illegal market for low-quality vaping products, posing risks to consumers due to lack of safety controls, regulations, and age restrictions. The company also warned of potential tax evasion losses for the country.

Despite the suspension of its products in the Mexican market, BAT Mexico maintains its position that certified vaping devices and e-cigarettes are a less harmful alternative compared to traditional cigarettes. The company cites extensive scientific evidence from international health institutes and points to countries like the United Kingdom, Sweden, and Canada, where these products are part of public policies designed to reduce smoking and its adverse effects.

BAT Mexico reaffirms its commitment to research and development of innovative products, emphasizing its vision of a smoke-free world. The company hopes that secondary laws will allow for balanced regulation, offering less harmful alternatives for adult nicotine consumers.

BAT Mexico expresses hope that the ban will be temporary and that, in the future, proper conditions can be established for adequate regulation, allowing the legal sale of these products in the country. The company believes that such a move would benefit both public health and the Mexican economy.

Matthew Ma
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