British American Tobacco (BAT), the company behind Lucky Strike and Dunhill, reports encouraging signs of recovery for its Vuse vape brand in the United States. The group attributes this improvement to recent US government efforts to crack down on the illicit vape market, which has been impacting legal sales.
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British American Tobacco (BAT) has paused a pilot plan to launch an unlicensed disposable vape product, Vuse One, in the United States. The decision by its U.S. subsidiary, Reynolds American, marks a significant reversal and highlights the complex challenges major tobacco companies face in competing with a booming market of unregulated vaping products, largely imported from China.
Read moreAfter years of fighting against the sale of unauthorized disposable e-cigarettes in the United States, British American Tobacco (BAT) is preparing a strategic U-turn. The tobacco giant plans to test-launch its first new disposable vape product, the Vuse One, in the U.S. market, despite not yet having received a marketing license from the Food and Drug Administration (FDA). This move comes as the company acknowledges that the flood of unregulated competitor products has severely impacted its own sales in the world’s largest market for smoking alternatives.
Read moreBritish American Tobacco (BAT) France has acknowledged the European Commission’s proposed revision of the Tobacco Excise Directive (TED), welcoming the inclusion of tobacco-free nicotine pouches within the scope of European taxation for the first time. The company views this as a crucial institutional recognition of these products as alternatives for adult smokers seeking to move away from combustible tobacco.
Read moreMajor vape manufacturers are leveraging global social media accounts to bypass national regulations designed to prevent marketing to young people, according to a new study. The research, which focused on the global Instagram account of Vuse, the world’s number one vaping brand owned by British American Tobacco (BAT), reveals how high-profile sponsorships, influencer collaborations, and stylish lifestyle content are used to promote the brand to a massive global audience, effectively circumventing domestic advertising restrictions in countries like New Zealand.
Read moreBritish American Tobacco (BAT) is rolling out its new flagship vaping device, Vuse Ultra, marking a significant push into the premium, high-tech segment of the market. The device is making its global travel retail debut in partnership with Gebr. Heinemann at Frankfurt Airport and is simultaneously being introduced to convenience retailers in the UK.
Read moreOn World No Tobacco Day, British American Tobacco highlights its strategy to shift adult smokers to non-combustible alternatives by 2035, detailing sustainability and innovation efforts.
Read moreBritish American Tobacco (BAT) Mexico has announced the suspension of its vaping product sales throughout the country, in compliance with a recent constitutional reform that prohibits the sale of e-cigarettes, vaporizers, and similar electronic devices. Despite employing over 2,300 people in Mexico and expressing disagreement with the ban, the company has decided to abide by the new law.
Read moreAs global regulatory measures for e-cigarettes continue to improve, more and more countries and regions are gradually including e-cigarettes in the category of tobacco products for management. Especially in the United States, the world’s largest e-cigarette consumer market, it was the first to classify e-cigarettes as tobacco products through the revision of relevant legislation, providing important reference value for the development of relevant laws in more areas. It seems that the ultimate destination for e-cigarettes can only be tobacco companies, which is also a kind of “return to the roots.”
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