Daily Vaping Doubles Among French High Schoolers as Smoking Drops

The French Observatory for Drugs and Addictive Tendencies (OFDT) reports that daily vaping among French high school students has more than doubled since 2018. This sharp increase coincides with a historic collapse in traditional youth smoking and is heavily linked to youth-targeted marketing.

Experimentation has also grown, with 46% of students having tried e-cigarettes by 2024. Notably, girls (48.7%) are experimenting more than boys (43.2%), a trend the OFDT attributes to aggressive marketing strategies.

Disposable “puffs” fueled this expansion, used by 85.5% of students who experimented with vaping. To combat this youth appeal, France officially banned the sale of disposable vapes in February 2025.

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.

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