Two of the nation’s largest tobacco companies, Altria and Reynolds American, are moving forward with plans to launch new smokeless alternative products without waiting for formal marketing orders from the U.S. Food and Drug Administration (FDA). The companies argue that the FDA has failed to adhere to statutory deadlines for reviewing new product applications, creating a market imbalance where illegal, unauthorized vapes proliferate while their own regulated products are stuck in a lengthy review process.
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Juul Labs has escalated its legal battle with competitors NJOY and its parent company, Altria, by filing new patent infringement complaints with the U.S. International Trade Commission (ITC) and the U.S. District Court for the District of Arizona. The latest lawsuits allege that the NJOY DAILY vapor product infringes on a patent owned by Juul Labs.
Read moreJuul Labs Inc. has been cleared of patent infringement allegations brought by Altria-owned NJOY in a recent decision by the U.S. International Trade Commission (ITC). The ITC affirmed Administrative Law Judge Doris Johnson Hines’ January ruling, which found that Juul did not violate Section 337 of the Tariff Act by importing vaping products that Altria claimed infringed on two of its patents covering vaping technologies.
Read moreThe Altria Group has announced that it has given up its entire minority interest in JUUL Labs, exchanging it for a non-exclusive, irrevocable global license to the company’s heated tobacco intellectual property. Altria CEO Billy Gifford released a statement saying that the exchange makes sense because JUUL is facing significant regulatory and legal challenges and uncertainties, while Altria is continuing to explore all options to compete in the e-vapor category.
Read moreAltria plans to buy US e-cigarette company NJOY Holdings for at least $2.75bn, according to sources cited by the Wall Street Journal. The move would diversify Altria, which sells Marlboro cigarettes in the US and has struggled to create additional revenue streams as smoking rates decline globally due to severe health risks. NJOY’s e-cigarettes, some of which can be sold in the US under Food and Drug Administration authorisation, would provide Altria with additional expertise in the sector. The purchase comes as Altria seeks to divest its stake in Juul Labs, which is preparing to file for Chapter 11 bankruptcy protection.
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