Major vape manufacturers are leveraging global social media accounts to bypass national regulations designed to prevent marketing to young people, according to a new study. The research, which focused on the global Instagram account of Vuse, the world’s number one vaping brand owned by British American Tobacco (BAT), reveals how high-profile sponsorships, influencer collaborations, and stylish lifestyle content are used to promote the brand to a massive global audience, effectively circumventing domestic advertising restrictions in countries like New Zealand.
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The Bulgarian Parliament has voted to prohibit the marketing of disposable electronic cigarettes (vapes), regardless of nicotine content, in a significant move to tighten regulations on emerging nicotine products. The measure, adopted at its second reading with strong support (133 for, 30 against, 8 abstentions), is part of broader amendments to the Act on Tobacco, Tobacco and Related Products.
Read moreCansa & youth forum demand stricter vape laws in South Africa, citing rising teen addiction & industry marketing tactics ahead of World No Tobacco Day.
Read moreIn the ever-evolving landscape of the vaping industry, establishing a strong online presence is no longer optional—it’s essential. This comprehensive guide will walk you through the most effective strategies to promote your vape business online in 2024, helping you navigate the digital realm while adhering to industry regulations. Whether you’re a seasoned vape shop owner or just starting out, this guide offers valuable insights to boost your online visibility and grow your customer base.
Read moreIn the rapidly evolving world of e-commerce and local business, vape shop owners face unique challenges when it comes to online visibility. While traditional advertising avenues may be limited due to industry regulations, there are still effective ways to ensure your vape shop stands out in local searches. This comprehensive guide will walk you through the process of listing your vape shop on Google, optimizing your online presence, and navigating the complexities of digital marketing in the vaping industry.
Read moreIn the dynamic and highly competitive world of vaping, simply opening a vape shop isn’t enough to guarantee success. To truly thrive, you must effectively promote your business and establish a strong brand presence that resonates with your target audience. In this comprehensive guide, we’ll explore proven strategies to elevate your vape business, attract new customers, and foster long-term loyalty.
Read moreThe alarming increase in videos promoting vaping on TikTok and Instagram has led to discussions about potentially banning social media influencers from endorsing vaping products to teenagers. Government officials are currently investigating how to tackle teen vaping, as the growing concern that young people are becoming addicted to nicotine through these products intensifies.
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