As public health initiatives continue to drive down smoking rates, with some studies even suggesting Gen Z could be the first generation to end traditional smoking, modern alternatives like oral nicotine pouches are experiencing a significant surge in popularity. For many adult nicotine users, these products offer a discreet, smoke-free, and tobacco-leaf-free way to consume nicotine. With a global market size estimated at $5.39 billion in 2024 and projected to grow substantially, it’s important to understand what these pouches are, why they’re becoming so popular, and the health considerations involved.

Read more

The UK nicotine pouch market nearly doubled in 2024, growing by at least 95%, with their popularity increasingly challenging e-cigarettes (vapes), according to new research by nicotine pouch retailer. This trend is reportedly accelerating following the UK’s recent ban on disposable vapes.

Read more

New Research Highlights Pouches as Most Effective Quit Aid, Accelerating Decline in Female Smoking Rates

Read more

The Bulgarian Parliament has voted to prohibit the marketing of disposable electronic cigarettes (vapes), regardless of nicotine content, in a significant move to tighten regulations on emerging nicotine products. The measure, adopted at its second reading with strong support (133 for, 30 against, 8 abstentions), is part of broader amendments to the Act on Tobacco, Tobacco and Related Products.

Read more

France has delayed the implementation of its stringent ban on nicotine pouches until at least August 25th, following formal objections from seven European Union member states. The ban, which was originally scheduled to take effect on May 26th, would have prohibited the production, sale, import, export, possession, and use of these oral nicotine products, treating them as “poisonous substances” with severe penalties.

Read more

USC study in Pediatrics finds teen use of nicotine pouches linked to lower likelihood of continued vaping and reduced vaping frequency.

Read more

Discover the 6 largest nicotine and tobacco companies in the U.S. (PMI, Altria, RAI, ITG, Liggett, Swedish Match/ZYN) and their shift to smokeless products.

Read more

Baltimore City alleges Philip Morris and Swedish Match intentionally targeted teens with Zyn nicotine pouches, seeking to stop deceptive marketing.

Read more

An analysis of Zyn nicotine pouches, their FDA status, potential benefits for smokers quitting, and the addiction and health risks, especially for youth.

Read more

New Law Aims to Close 5-Year Regulatory Gap for Popular Products

Poland is finally set to regulate the rapidly growing market for nicotine pouches, addressing a five-year regulatory vacuum that experts warn poses a public health risk, particularly to young people. A Sejm (parliamentary) Health Committee meeting scheduled for May 7th will discuss amendments to the Act on Health Protection against the Consequences of Using Tobacco and Tobacco Products, specifically incorporating rules for these tobacco-free oral nicotine products.

Read more