Researchers Urge Awareness and Regulation Amid Surging Popularity Fueled by Social Media
The use of oral nicotine pouches – small, discreet packets placed between the gum and lip – has seen a dramatic and concerning surge among U.S. high school students, nearly doubling between 2023 and 2024. This finding comes from a significant new study led by researchers at the University of Southern California (USC), published in JAMA Network Open, raising alarms among public health officials about a rapidly growing trend among adolescents.
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