ELFBAR, a globally popular disposable e-cigarette brand, has been sued for trademark infringement by VPR Brands, a Florida-based company claiming to have the rights to the Elf brand of e-cigarette products in the USA. As a result, ELFBAR will change its name to EBDESIGN in the USA, while retaining its name in the UK and other markets. The product models for EBDESIGN will remain the same, but be more prominent on their devices and packaging. iMiracle, the parent company of ELFBAR, is appealing the preliminary injunction. Meanwhile, ELFBAR’s other disposable brands, including Lost Mary and Funky Republic, will continue production.

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