Juul, a leading US electronic cigarette manufacturer, could file for bankruptcy as it struggles with the effects of strict regulation. While the company has been expanding its overseas markets in recent years, the majority of its revenue still comes from the US market. However, since the FDA ordered the removal of all Juul products from the US market in June, the company has struggled financially. Sources claim that if the ban cannot be lifted entirely, Juul is expected to discuss financing issues with its lenders this week and enter a potential process of bankruptcy protection.