In a bid to control the usage of electronic cigarettes, Mexico imposed a ban on these devices a year ago. However, despite the government’s efforts, the ban has failed to curb e-cigarette usage among the country’s populace. Local media outlet Excelsior reports that data from the Federal Commission for Protection against Health Risks (COFEPRIS) indicates that a significant number of Mexicans continue to use e-cigarettes, with a concerning number being teenagers. This article explores the persistent usage of e-cigarettes in Mexico and highlights the emergence of a thriving black market as a result of the ban.