Mississippi Governor Tate Reeves has signed HB 916 into law, making the state the 11th in the U.S. to pass a tobacco industry-sponsored PMTA registry law. The law will restrict the sale of most disposable vapes, bottled e-liquids, and refillable vape devices, creating a significant market advantage for products made by major tobacco companies like Altria Group (NJOY vapes) and R.J. Reynolds (Vuse).
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Mississippi, once a trailblazer in the fight against Big Tobacco, now finds itself in a peculiar position as a new law threatens to hand the vaping market to the very companies the state once sued. The recently passed HB 916, which quietly made its way to Governor Tate Reeves’ desk last week, is set to drastically change the landscape of the vaping industry in the state, leaving many small businesses fearing for their future.
Read moreThe Supreme Court recently heard arguments in a case involving tobacco and vape manufacturers battling the Food and Drug Administration (FDA) over the agency’s denial of marketing authorization for flavored e-cigarette products. While these companies have found little success in most appeals courts, they have enjoyed modest victories in the Fifth Circuit, which covers Louisiana, Mississippi, and Texas, and is widely regarded as the most conservative court in the country.
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