Major vape manufacturers are leveraging global social media accounts to bypass national regulations designed to prevent marketing to young people, according to a new study. The research, which focused on the global Instagram account of Vuse, the world’s number one vaping brand owned by British American Tobacco (BAT), reveals how high-profile sponsorships, influencer collaborations, and stylish lifestyle content are used to promote the brand to a massive global audience, effectively circumventing domestic advertising restrictions in countries like New Zealand.
Read moreTag Archive for: New Zealand
A controversial tax break for Heated Tobacco Products (HTPs) in New Zealand, primarily benefiting tobacco giant Philip Morris, has been extended for an additional two years, pushing a planned evaluation of its effectiveness to July 2027. The initial tax cut, which halved the excise duty on HTPs in July 2024, was introduced by NZ First Associate Health Minister Casey Costello as a one-year trial, with the stated aim of encouraging smokers to switch from more harmful combustible cigarettes to these potentially less risky alternatives.
Read moreThe New Zealand government is revoking a regulation that would have required all vaping devices and heated tobacco products to have removable batteries. The decision, announced by Associate Health Minister Casey Costello, is a direct response to a court challenge from Mason Corporation, the owner of the Shosha vape retail chain. The change will take effect from September 1st.
Read moreNew Zealand has implemented a significant overhaul of its vaping regulations, with a nationwide ban on the sale and supply of disposable vapes taking effect from Jun 17. This move, accompanied by stringent new restrictions on the display and advertising of all vaping products, marks a decisive step by the government to tackle the escalating issue of youth vaping and the environmental concerns associated with single-use devices. While public health advocates largely welcome the changes, the vaping industry expresses concerns about potential unintended consequences, including a possible resurgence in smoking and the growth of an illicit market.
Read moreThe Australian Association of Convenience Stores (AACS) is strongly urging the Federal Government to emulate New Zealand’s approach to vape regulation, advocating for regulated retail access to these products as smoking cessation tools. This call follows comments from New Zealand’s Minister for Customs and Associate Minister for Health, Casey Costello, who highlighted her country’s success in reducing both smoking and vaping rates through controlled access.
Read moreAnti-smoking advocates in New Zealand are expressing concern over the growing popularity of oral nicotine pouches, which they fear could overshadow progress made in reducing youth vaping rates. These highly addictive pouches, often sold under the brand name ZYN, are placed under the lip and absorbed in the mouth, presenting a new challenge in the fight against nicotine addiction.
Read moreA recent study conducted by a team of Australian and New Zealand academics has found that New Zealand’s adult smoking rate has fallen faster than Australia’s over the past decade, despite New Zealand starting with a higher rate in 2013. The researchers explored potential reasons for this difference, focusing on the contrasting approaches to vaping regulation in the two countries.
Read moreAssociate Health Minister Casey Costello Aims to Prevent Youth Vaping and Strengthen Regulations
The New Zealand government has swiftly passed the Smokefree Environments and Regulated Products Amendment Bill (No 2) under urgency, introducing a ban on disposable vapes and imposing additional restrictions on vape sales. The legislation, which aims to prevent youth vaping and establish a more robust regulatory framework, includes measures such as display restrictions and increased penalties for unlawful sales to minors.
Read moreA New Zealand-based vape seller recently issued a bold pledge to keep shipping items to Australia in defiance of new import rules prohibiting non-therapeutic nicotine vapes. But authorities warn lawbreaking retailers face escalating enforcement action.
Read moreNew Zealand’s newly elected government, led by the National Party in coalition with New Zealand First, has announced its intention to repeal the country’s groundbreaking generational tobacco ban. The ban, which was passed in December 2022, made it illegal to sell tobacco products to anyone born on or after January 1, 2009.
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