A coalition of 13 Indonesian civil society organizations, including the Center for Indonesia’s Strategic Development Initiatives (CISDI) and the Indonesian Youth Council for Tactical Changes (IYCTC), has issued an open letter urging social media influencers to cease promoting vape products to children and adolescents. Mouhamad Bigwanto, Chairman of the Indonesian Health Policy Space (RUKKI), stated that young people are daily exposed to influencer content that overtly promotes these addictive products, often portraying e-cigarettes as a cool and safe lifestyle choice.
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The alarming increase in videos promoting vaping on TikTok and Instagram has led to discussions about potentially banning social media influencers from endorsing vaping products to teenagers. Government officials are currently investigating how to tackle teen vaping, as the growing concern that young people are becoming addicted to nicotine through these products intensifies.
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