Vape Consumption in Europe: Analysis Amid Looming EU Regulations

Belgium Becomes First EU Country to Ban Disposable Vapes, While Luxembourg, Estonia, and Czechia Report Highest Vaping Rates

As the European Union grapples with the public health challenges posed by the rise of electronic cigarettes and vaping products, a recent OECD report sheds light on the varying rates of vape consumption across the continent. While overall vaping rates in Europe remain relatively low, the data reveals a concerning trend among young people, with some countries reporting rates exceeding 10%.

Highest and Lowest Vaping Rates in Europe

According to the OECD report, Luxembourg, Estonia, and Czechia have the highest vaping rates in Europe, surpassing the 10% mark. In contrast, Bulgaria, Austria, and Croatia report the lowest rates, with less than 1% of their populations engaging in vaping.

The disparity in vaping rates becomes more pronounced when examining the 15 to 24 age group. In 2022, the average vaping rate for this demographic was 6.5%. However, Estonia topped the list with an alarming 30% of young people vaping, followed by the Czech Republic at 25% and Luxembourg at 20%.

Interestingly, the sharp increase in vaping rates among young people in Estonia and the Czech Republic coincided with a significant decrease in traditional tobacco smoking. This trend suggests that vaping may be perceived as a healthier alternative to conventional cigarettes.

Vaping as a Smoking Cessation Tool

Josef Hamoud from the University Medical Center Göttingen notes that the widespread marketing of vapes as healthier alternatives to conventional smoking has contributed to their popularity among individuals attempting to quit smoking. However, the effectiveness of vaping as a smoking cessation tool remains a topic of debate.

Dr Filippos Filippidis, chair of the European Respiratory Society Tobacco Control Committee, emphasizes the need to discourage non-smokers from starting to vape due to the highly addictive nature of nicotine in these products. While acknowledging that e-cigarettes may play a role in smoking cessation for some individuals, Dr Filippidis stresses the importance of providing appropriate support to help people quit and preventing dual use, which can undermine cessation attempts.

EU Countries Implement Regulatory Measures

In response to the growing use of e-cigarettes, several EU countries have taken steps to regulate the vaping industry. Belgium made history by becoming the first EU nation to ban the sale of disposable vapes starting in January 2025. The decision was driven by concerns about the appeal of these products to young people and their environmental impact.

Similarly, Ireland has announced plans to ban disposable e-cigarettes and restrict vape flavors to tobacco only. These measures aim to curb the attractiveness of vaping products to non-smokers and young people.

Calls for EU-Wide Smoking Reforms

In June, 12 EU countries called on the European Commission to implement previously delayed smoking reforms, which could include banning flavored vapes and limiting nicotine content. The delay, now pushed to 2025, has raised questions about the EU’s commitment to its anti-tobacco agenda and potential influence from the tobacco industry.

As the EU navigates the complex landscape of vaping regulations, it is crucial to strike a balance between protecting public health, particularly that of young people, and providing effective support for individuals seeking to quit smoking. The comparative analysis of vape consumption across Europe highlights the need for a comprehensive and harmonized approach to address this pressing issue.

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.