Regulation of Electronic Cigarettes in Brazil Debated in Rio Grande do Sul

Brazil electronic cigarette regulation

The regulation of electronic cigarettes in Brazil was the focus of a debate during E-Mundi (World Press Meeting) held at BAT Brazil Labs in Cachoeirinha, Rio Grande do Sul. Despite a ban on vapes in the country since 2009, approximately 3 million Brazilians use illegal electronic cigarettes containing harmful substances, with nearly 30% of adolescents having tried them, attracted by added flavors.

Representatives from BAT Brazil advocated for the regulation of vapes to prevent the sale of illegal products. Marcos Vinicius Machado Teixeira, the company’s senior manager of scientific and regulatory affairs, presented studies indicating that regulated vapes show a 95% reduction in toxic compounds compared to traditional cigarettes. He emphasized that while not risk-free, vapes pose fewer health risks when regulated.

Teixeira stated that regulated vapes would be intended for adults looking to quit traditional cigarettes and reduce health damage. He noted that vapes are legalized in over 80 countries and that regulation, control, and public education are the solutions. The composition of vapes, including nicotine levels, would depend on determinations by Anvisa, Brazil’s National Health Surveillance Agency.

Former Anvisa director Alessandra Bastos Soares also supported the regulation of vapes to ensure consumers use products manufactured under the supervision of authorities. She highlighted that without regulation, users face significant health risks due to the unknown substances they are inhaling. Soares emphasized that Anvisa should soon review the ban on electronic cigarettes in Brazil.

The debate underscored the ongoing controversy surrounding the regulation of electronic cigarettes in Brazil, with proponents arguing for a shift from prohibition to regulation to address public health concerns and combat the illegal vape market.

Matthew Ma
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