Denver Flavored Tobacco Ban Faces Voter Showdown in November
Health Advocates Launch Campaign to Uphold Ban Amid Retailer Repeal Effort
Denver voters will decide the fate of the city’s ban on flavored tobacco and nicotine products this fall, as a campaign led by Children’s Hospital Colorado and health advocates launches to defend the ordinance against a repeal initiative.
The “Denver Kids vs Big Tobacco” campaign aims to persuade voters to uphold the ban passed last year, which prohibits the sale of flavored products including vapes and menthol cigarettes. The law officially took effect in March but full enforcement isn’t expected until 2026. However, local vape store owners successfully placed an initiative on the November ballot asking voters whether to retain or repeal the ban.
Supporters of the ban, including council members and organizations like the American Heart Association and Campaign for Tobacco-Free Kids, argue it’s crucial for protecting youth. They contend that candy-like flavors attract underage users and cite high healthcare costs ($2.2 billion annually in CO) associated with tobacco use. They also point to survey data suggesting many teens aren’t refused sales based on age.
Opponents, represented by groups like the Rocky Mountain Smoke-Free Alliance and local shop owners like Phil Guerin of Myxed Up, argue the ban unfairly targets legitimate small businesses, will cost the city millions in tax revenue, and won’t stop youth access, potentially pushing sales underground. They distinguish themselves from “Big Tobacco.” This follows a previous attempt to ban flavored products in 2021, which was vetoed by the then-mayor.
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