France Pauses Nicotine Pouch Ban After EU Pushback

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France ban nicotine pouches

France has delayed the implementation of its stringent ban on nicotine pouches until at least August 25th, following formal objections from seven European Union member states. The ban, which was originally scheduled to take effect on May 26th, would have prohibited the production, sale, import, export, possession, and use of these oral nicotine products, treating them as “poisonous substances” with severe penalties.

The proposed French decree could have led to fines up to €15,000 and a year in prison for individual possession, with manufacturers or retailers facing up to five years imprisonment and €375,000 fines. However, Romania, Greece, Hungary, Slovakia, Czechia, Italy, and Sweden filed “detailed opinions” under the EU’s Technical Regulations Information System (TRIS), triggering a mandatory pause. France must now justify its plan or amend it to address these concerns within the new timeframe.

Critics, including Sweden – which boasts Europe’s lowest smoking rates, partly attributed to oral nicotine products – argue the ban undermines tobacco harm reduction efforts by prohibiting less risky alternatives to cigarettes. While French health officials state the pouch crackdown aligns with their broader strategy of protecting youth (which already includes a ban on flavored disposable e-cigarettes and expanded smoke-free zones), the future of the nicotine pouch ban now depends on France’s response to its EU peers and the European Commission’s review.

Matthew Ma
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