R.J. Reynolds Acquires 12 Synthetic Nicotine Vape PMTAs from Charlie’s Holdings

Reynolds Vape PMTA Acquisition Charlie's

R.J. Reynolds Vapor Company, a subsidiary of British American Tobacco (BAT), has acquired twelve pending Premarket Tobacco Product Applications (PMTAs) for synthetic nicotine disposable vaping devices from Charlie’s Holdings, Inc. The deal, finalized on April 16, 2025, was disclosed in an SEC Form 8-K filing the following day.

The transaction involves R.J. Reynolds paying Charlie’s Holdings a fixed $5 million in cash. An additional contingent earn-out payment of up to $4.2 million is possible, based on sales performance during the first year after commercialization. The assets include twelve PACHA-branded disposable vape products, all utilizing synthetic nicotine, for which PMTAs were submitted in 2022. The filing did not specify if these products have received Marketing Granted Orders (MGOs) from the FDA.

News of the sale prompted a significant positive reaction for Charlie’s Holdings’ stock (CHUC), which surged over 33% on April 17. Investors seemingly viewed the deal as validation of the company’s compliant assets. For R.J. Reynolds, the acquisition bolsters its portfolio of potentially FDA-authorized vapor products in the tightly regulated U.S. market. For Charlie’s, the sale likely improves financial liquidity or signals a strategic business adjustment.

Industry analysts note that as U.S. regulatory oversight intensifies, PMTA assets represent valuable compliant resources, driving ongoing interest in mergers and acquisitions within the tobacco and vaping sectors.

Matthew Ma
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