Senior officials within the U.S. Food and Drug Administration (FDA) have expressed shock following a sudden policy shift that allows certain unauthorized e-cigarettes and nicotine pouches to enter the market without comprehensive regulatory review. This abrupt decision, issued shortly before former FDA Commissioner Marty Makary’s resignation, bypassed standard expert input and public comment periods.
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The FDA recently released a downloadable one-page list of vaping products authorized for legal sale in the United States. Intended as a resource for retailers, the list purportedly includes “45 tobacco-and-menthol-flavored e-cigarettes and devices” granted marketing orders as of May 2026.
Read moreAfter years of fighting against the sale of unauthorized disposable e-cigarettes in the United States, British American Tobacco (BAT) is preparing a strategic U-turn. The tobacco giant plans to test-launch its first new disposable vape product, the Vuse One, in the U.S. market, despite not yet having received a marketing license from the Food and Drug Administration (FDA). This move comes as the company acknowledges that the flood of unregulated competitor products has severely impacted its own sales in the world’s largest market for smoking alternatives.
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