Icelandic Member of Parliament Halla Hrund Logadóttir has raised alarms in parliament over the widespread use of nicotine pouches among the nation’s youth and the marketing tactics employed by sellers. Referencing a study showing Iceland has the highest rate of youth nicotine pouch use in the Nordic countries (30%), she criticized a specialty store’s mascot as appealing to a broad, young audience, likening the marketing of these “harmful products” to that of chewing gum.
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A recent study by the Nordic Welfare Centre, spanning data from 2018 to 2024, has revealed that nearly 33 percent of Icelandic youth are now using nicotine pouches, marking the highest rate among Nordic countries. Despite this alarming trend, smoking rates remain remarkably low in Iceland, with only 6.6 percent of young people reported as smokers in 2023, compared to 12.1 to 19 percent elsewhere.
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