A recent study by the Nordic Welfare Centre, spanning data from 2018 to 2024, has revealed that nearly 33 percent of Icelandic youth are now using nicotine pouches, marking the highest rate among Nordic countries. Despite this alarming trend, smoking rates remain remarkably low in Iceland, with only 6.6 percent of young people reported as smokers in 2023, compared to 12.1 to 19 percent elsewhere.