The Wisconsin Department of Health Services (DHS) has announced a noteworthy decrease in the rate of underage tobacco and vape sales by retailers in 2024. According to the annual Synar Survey, a statewide assessment of retailer violation rates, the percentage of retailers selling to underage consumers dropped from 13.6% in 2023 to 11.8% in 2024. Despite this improvement, public health officials emphasize that the rate remains unacceptably high and that continued efforts are necessary to maintain the downward trend.