Entries by Matthew Ma

The Evolution of Nicotine Pouches: From Swedish Snus to Modern Alternatives

Sweden boasts the lowest tobacco-related mortality rate in Europe, despite having tobacco use rates similar to other countries, including the UK. This phenomenon, known as the Swedish Experience, can be attributed to the widespread use of snus, a smoke-free, moist, pasteurized tobacco product, instead of cigarettes. The story behind snus plays a crucial role in […]

Navigating the 2025 Excise Tax Changes on Nicotine Products in Europe

The European nicotine market braces for significant changes as various EU member states prepare to implement updated excise tax regulations on nicotine products, including e-liquids, nicotine pouches, and heated tobacco products, in 2025. These adjustments will directly impact businesses, and manufacturers and stakeholders must understand how to navigate these changes to remain compliant and competitive.

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Study Reveals Sharp Rise in Vaping Among Ex-Smokers, Fueled by Disposable E-Cigarettes

A recent study published in the journal BMC Medicine1 by researchers at University College London sheds light on the growing trend of vaping among ex-smokers in England over the past decade. The study, which analyzed data from 2013 to 2024, found a significant increase in vaping prevalence, particularly among younger adults. This rise coincides with […]