Altria Plans to Acquire NJOY for $2.75 Billion
Altria plans to buy US e-cigarette company NJOY Holdings for at least $2.75bn, according to sources cited by the Wall Street Journal. The move would diversify Altria, which sells Marlboro cigarettes in the US and has struggled to create additional revenue streams as smoking rates decline globally due to severe health risks. NJOY’s e-cigarettes, some […]