Banning Vape Flavors Undermines Smoking Cessation Efforts: Understanding the Role of Flavors in Harm Reduction
Brussels is considering a blanket ban on flavored vaping products, a move that could have serious unintended consequences for consumers and undermine smoking cessation efforts. Despite the critical role flavors play in making vaping an effective harm reduction tool, governments, including France and Germany, have already thrown their weight behind the proposal.