Top 10 best vape brands in UK in 2023

Top 10 best vape brands in UK in 2023

Vaping has come a long way since its inception, and the market is now filled with a plethora of brands and devices catering to different preferences and budgets.

In this article, we’ll walk you through the top 10 best vape brands in the UK in 2023, providing you with an insight into each brand’s strengths and unique offerings. Additionally, we’ll offer guidance on choosing the right vape device for your needs and share some rising stars in the industry. So, let’s dive right in!

Factors to Consider When Choosing a Vape Brand

Before we reveal our top 10 list, it’s essential to understand the factors we considered when evaluating the best vape brands. These factors will also help you make an informed decision when purchasing a vape device.

Quality and Safety

A brand’s commitment to quality and safety should be at the forefront of your decision-making process. The best brands invest in research and development, use high-quality materials, and adhere to strict manufacturing standards.

Performance and User Experience

Performance is another crucial factor, as a vape device’s output directly impacts your vaping experience. Look for brands that offer smooth, consistent performance and user-friendly designs.

Design and Innovation

Aesthetics and innovation also play a role in determining the best vape brands. Top brands are constantly innovating, introducing new features and designs that cater to various preferences and lifestyles.

Price and Value for Money

Lastly, consider the price and value for money. The best brands offer a good balance between quality, performance, and affordability.

Top 10 Best Vape Brands in the UK in 2023

With these factors in mind, we’ve compiled our list of the top 10 best vape brands in the UK in 2023. These brands have consistently proven themselves through their commitment to quality, innovation, and customer satisfaction.

  • Elf Bar
  • Vuse
  • Voopoo
  • GeekVape
  • OXVA
  • SMOK
  • Vaporesso
  • Innokin
  • Aspire
  • Uwell

A Closer Look at Each Brand

Now that we’ve introduced our top 10 brands, let’s dive deeper into what makes each one stand out.

Elf Bar

Elf Bar is a brand that has quickly gained popularity with its stylish disposable vape devices and a wide range of flavors. They prioritize convenience and flavor quality, making them an excellent choice for those who want a hassle-free vaping experience.


Vuse is a brand known for its user-friendly and high-quality vaping devices. They offer a variety of vape products catering to different preferences, from simple starter kits to advanced pod systems. Vuse’s popular offerings include the Vuse ePod series and the Vuse Solo series.


Voopoo is a brand that has quickly gained popularity due to its cutting-edge technology and stylish designs. Their devices often feature the advanced GENE chipset, providing impressive performance and customization options. Notable Voopoo products include the Drag series and the Vinci series.


GeekVape has made a name for itself by offering durable and innovative vaping devices. Their products often cater to vapers looking for high-performance mods and rebuildable atomizers. The Aegis series and the Zeus series are some of their most popular products.


OXVA is a relatively new brand in the vaping industry, known for its innovative and high-quality devices. Their products often cater to a wide range of vapers, from beginners to experienced users. The OXVA Origin series and the OXVA Velocity series are some of their popular offerings.


SMOK is a well-established brand known for its diverse product line and commitment to quality. Their devices are easy to use, stylish, and deliver excellent performance. Some popular SMOK products include the Nord series and the Alien series.


Vaporesso is another leading brand that focuses on innovative designs and high-quality materials. With a range of devices from beginner-friendly to advanced, Vaporesso’s commitment to performance and user experience is evident. Popular products include the Luxe series and the Gen series.


Innokin is a brand dedicated to creating reliable and user-friendly vape devices. With a focus on safety and quality, Innokin has earned a solid reputation among vapers. Some well-known products include the CoolFire series and the Proton series.


Aspire is a brand known for its sleek designs and high-quality devices. They offer a variety of vape products catering to different preferences, from simple starter kits to advanced mods. Aspire’s popular offerings include the Nautilus series and the Breeze series.


Uwell has become a favorite among vapers for its high-quality tanks and pod systems. They focus on delivering excellent flavor and vapor production, making their devices a hit among flavor chasers. The Caliburn series and the Valyrian series are some of their standout products.

Our Top Picks from Each Brand

To help you decide on the right vape device, we’ve handpicked a standout product from each of our top 10 brands:

  • Elfbar BC5000
  • Vuse Alto
  • Voopoo: Voopoo Drag x
  • Geekvape Aegis
  • SMOK: SMOK Nord 4
  • Vaporesso: Vaporesso Luxe 2
  • Innokin: Innokin CoolFire Z80
  • Aspire: Aspire Nautilus GT Kit
  • Uwell: Uwell Caliburn G2

The Rising Stars in the Vaping Industry

While the top 10 brands hold their positions, it’s worth mentioning some up-and-coming brands that are making a splash in the industry. Keep an eye out for brands like:

  • Relx
  • Vandy Vape
  • Hellvape
  • Dovpo
  • Rincoe

These rising stars are quickly gaining traction for their innovative products and commitment to quality.

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A Word on Pod Systems and Disposable Vapes

In recent years, pod systems and disposable vapes have become increasingly popular due to their simplicity and convenience. While our top 10 list focuses on established brands with a wide range of products, it’s essential to acknowledge the impact of pod systems and disposables on the vaping market. Brands like JUUL, RELX, and Nasty Fix are worth considering if you’re looking for an easy-to-use, low-maintenance vaping option.

A Guide to Choosing the Right Vape Device

When selecting a vape device, consider your experience level, preferences, and needs. Beginners may prefer simple, easy-to-use starter kits or pod systems, while more experienced vapers might opt for advanced mods and rebuildable atomizers.

Remember to also consider factors like battery life, portability, and customization options when choosing the right vape device for you.

Where to Buy Vape Products in the UK

You can purchase vape products from local vape shops, online retailers, and even some supermarkets. When shopping for vape devices and e-liquids, ensure that you’re buying from a reputable retailer to guarantee product authenticity and quality.


The top 10 best vape brands in the UK in 2023 offer a diverse range of products catering to different preferences and budgets. By considering factors like quality, performance, design, and price, you’ll be well-equipped to choose the perfect vape device for your needs. Don’t forget to keep an eye on rising stars and consider pod systems or disposable vapes for added convenience.

Frequently Asked Questions

  • What is the best vape brand for beginners?

While several brands cater to beginners, Innokin and Aspire are particularly well-known for their user-friendly and high-quality starter kits. These brands offer simple, easy-to-use devices that are perfect for those new to vaping.

  • Are more expensive vape devices worth the investment?

While higher-priced devices often come with better build quality, advanced features, and improved performance, it’s essential to consider your needs and preferences. If you’re a casual vaper or a beginner, a more affordable device may suffice.

  • How often should I replace my vape coils?

The lifespan of a vape coil depends on factors like usage, e-liquid type, and coil quality. Generally, coils last between one to four weeks. You should replace your coil when you notice a decrease in flavor or vapor production, or when you experience a burnt taste.

  • What is the best vape device for cloud chasing?

For cloud chasing, you’ll want a device that offers high wattage, excellent airflow, and compatibility with low-resistance coils. Brands like GeekVape, Voopoo, and SMOK offer devices that are suitable for cloud chasers.

  • Can I mix different e-liquid flavors?

Yes, you can mix different e-liquid flavors to create a unique vaping experience. However, keep in mind that not all flavors will complement each other. Start with small amounts of each flavor and adjust the proportions based on your taste preferences.

Matthew Ma