Governor Newsom Signs New Bill to Strengthen California’s Flavored Tobacco Ban

California flavored tobacco ban bill Governor Newsom

Governor Gavin Newsom has signed Assembly Bill 3218 into law, reinforcing California’s stance against flavored tobacco. The new legislation, spearheaded by Assembly Speaker pro-Tempore Jim Wood (D-Healdsburg) and supported by Attorney General Rob Bonta, aims to strengthen the enforcement of the existing ban on flavored tobacco products.

Publicly Accessible List of Permissible Non-Flavored Tobacco Items

Despite current prohibitions, flavored tobacco goods have still been found on Californian shelves, prompting the need for stricter regulation. The law, which will take effect on January 1, 2025, will enhance the enforcement of the ban by creating a publicly accessible list of permissible non-flavored tobacco items. Speaker Wood praised this initiative, emphasizing the urgent need to protect the state’s younger demographics from the problem of youth addiction.

Civil Penalties and Product Seizures for Violations

Sellers who violate the law will face civil penalties, and unauthorized products may be seized, adding significant weight to enforcement strategies. Attorney General Bonta stressed the necessity for aggressive action against “illicit, shameful vendors” and expressed gratitude towards the Governor and legislative co-architects for their dedication to safeguarding public health.

Health Organizations Show Support

Health organizations, such as the American Heart Association and American Cancer Society Cancer Action Network, have expressed support for AB 3218, applauding the state’s leadership in protecting people, especially young individuals, from the dangers of tobacco use. Additionally, nearly $28.5 million in grant funding will be available to local governments starting in April as part of the Tobacco Grant Program, which aims to reduce the illegal sale of tobacco products to minors.

Protecting Young Californians from Lifelong Nicotine Addiction

Flavored tobacco is seen as a gateway to lifelong nicotine addiction for many young Californians, making the stakes high. Health advocates, including Jamie Morgan from the American Heart Association, Yolonda C. Richardson from the Campaign for Tobacco-Free Kids, and Kesa Bruce from the American Lung Association, have praised the law for providing law enforcement with the necessary tools to eliminate the harmful influence of addictive tobacco products. They have also commended Governor Newsom for his ongoing commitment to this crucial public health endeavor.

News source: California Tightens Flavored Tobacco Ban with New Bill Signed by Governor Newsom

Matthew Ma
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