Vape-Linked Stock CEA Industries Surges 650% on $500M BNB Treasury Deal
CEA Industries, a growth-oriented company with a focus on regulated consumer markets including the Canadian nicotine vape industry, saw its stock surge by a staggering 650% in Monday’s trading session. The dramatic rise followed the announcement of an oversubscribed $500 million private investment in public equity (PIPE) financing deal, positioning the company to establish the world’s largest publicly traded BNB corporate treasury.
The offering, led by 10X Capital and YZi Labs (the family office of former Binance CEO Changpeng “CZ” Zhao), will deliver $500 million in gross proceeds ($400 million in cash and $100 million in crypto), with the potential for an additional $750 million from exercised warrants. This financing will fund CEA Industries’ new strategy of building a substantial BNB treasury, with plans to scale holdings significantly over the next 12-24 months.
The new treasury strategy will be spearheaded by incoming CEO David Namdar, co-founder of Galaxy Digital, and incoming CIO Russell Read, former CIO of CalPERS and current CIO of 10X Capital. Read stated that institutional-grade exposure to BNB is attractive because it’s driven by “real network utility across DeFi, payments, and enterprise applications” rather than speculation. The company plans to explore staking, lending, and other opportunities within the Binance ecosystem to generate revenue from its BNB holdings.
The offering attracted over 140 subscribers, including prominent institutional and crypto-native investors like Pantera Capital, Arche Capital, GSR, and Borderless, signaling strong market confidence in the new venture. BNB, the fourth-largest non-stablecoin cryptocurrency, traded 5% higher following the news.
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