Colorado Town of Eagle Bans Flavored Tobacco & Vapes

The town council in Eagle, Colorado, has passed a ban on the sale of flavored tobacco products, including flavored vapes, in a move aimed at limiting youth consumption of nicotine. Eagle is now the 14th municipality in Colorado to enact such restrictions, joining other towns like Aspen, Boulder, Denver, and several in neighboring Summit County.

Supporters of the ban, including parents and public health advocates, argued that enticing flavors like sweet, fruit, and candy varieties lure kids into starting a nicotine habit that can lead to a lifetime of addiction. Michelle Hartel of the group Mountain Youth told the council that recent surveys show most minors are not turned down when they attempt to buy e-cigarettes, and that flavors are a primary reason for their use. Jonathan Godes, the former mayor of Glenwood Springs, testified that after his town banned flavored tobacco in 2019 and raised the purchase age to 21, youth vaping rates were cut by more than half within five years, without a significant negative impact on local businesses.

Opponents of the ban included convenience store owners and representatives from Philip Morris International (PMI), which manufactures the popular flavored oral nicotine pouch brand, Zyn. A PMI spokesperson, Amanda Wheeler, asked the council to delay the decision, arguing that some retailers were unaware of the ordinance and that the company’s products are aimed at helping adult smokers switch to less harmful, smoke-free alternatives. Dr. Prikita Kumar, director of PMI’s U.S. Scientific Engagement Group, made the case that “Flavors are not a marketing trick. They’re essential to helping adult smokers switch.” She also pointed to data showing that overall youth tobacco use is at an all-time low, suggesting that alcohol and cannabis are more troubling issues among youth today.

However, Jodi Radke of the Campaign for Tobacco-Free Kids countered that flavors serve as a catalyst for use among kids and also encourage “dual use” (using both cigarettes and vapes) among adults, rather than promoting quitting. Colorado once led the nation in youth vaping, but rates have fallen sharply since the state implemented measures like higher taxes and raising the legal purchase age to 21. The new ban in Eagle is expected to take effect by January 1, 2026.

• News source: Eagle passes a ban on flavored tobacco, becoming the 14th Colorado municipality to approve one

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Matthew Ma

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With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.

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