Malaysian Vapers Alliance Calls to Reconsider Vape Display Ban

The Malaysian Vapers Alliance (MVA) has urged the Ministry of Health to reconsider the vape display ban introduced under the Control of Smoking Products for Public Health Act 2024 (Act 852), which is set to take effect on April 1, 2025. MVA argues that the ban not only limits consumers’ right to make informed decisions but also places unnecessary restrictions on access to crucial product information.

MVA President Khairil Azizi Khairuddin stated that the display ban creates significant obstacles for adult consumers seeking to make fact-based choices about the products they use. By preventing users from browsing or viewing product options at the point of sale, the ban directly impacts consumers’ ability to access key information about product quality, nicotine content, and flavor profiles—all critical factors in making informed purchasing decisions.

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Khairuddin also pointed out that by forcing vape products out of sight, the ban sends a stigmatizing message, implying that vaping is socially unacceptable. This could deter smokers from switching to vaping, leaving them feeling ashamed for considering a less harmful alternative to smoking. He emphasized that this is demoralizing for those genuinely seeking a way to quit smoking and further isolates them from the harm reduction support they need.

MVA believes that banning product retail displays at retail outlets goes against basic consumer rights. Khairuddin stressed that informed choice is a cornerstone of consumer rights, and limiting access to accurate information through a vape product display ban hinders transparency and leaves consumers in the dark, unable to get the information they need to make choices.

According to a 2023 survey conducted by MVA, 73.7 percent of vape users in Malaysia are former smokers, with 80.1 percent of respondents having switched to vaping as a means to quit smoking. These statistics provide a realistic view of the use case for vaping, and restricting consumer access to product information counteracts harm reduction efforts, which seek to provide smokers with less harmful alternatives to traditional cigarettes.

MVA calls on the Ministry of Health to remove the vape display ban from Act 852 and ensure that consumer rights are protected. Khairuddin concluded by emphasizing that transparency and informed decision-making are key to the success of harm reduction strategies in Malaysia.

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.