Philippines DTI Tightens Rules on Vape Ads and Imports

The Philippines’ Department of Trade and Industry (DTI) has implemented stricter regulations on the advertising and importation of vape products through two new Department Administrative Orders (DAOs) released on August 1st. These measures aim to enhance youth protection and ensure product quality in the local market.

DAO 25-09 specifically targets vape advertising, prohibiting the use of flavor descriptors and marketing materials that unduly attract minors. This includes a ban on using cartoon characters, youth influencers, or flavor names referencing fruits, candies, and desserts on advertisements and packaging. Violators face escalating fines, starting at P5,000 for a first offense and rising to P20,000 plus business permit revocation for a third offense.

DAO 25-10 streamlines import regulations, mandating that only vaporized nicotine and non-nicotine products, their devices, and novel tobacco products with a valid Philippine Standard license can be imported into the country. This rule applies to all entry channels, including e-commerce, freeport zones, and duty-free shops. The order supports existing mandatory product certification requirements and targets illegal importation and regulatory evasion, including products with illicit substances or those bypassing required audits and testing.

The DTI urges all vape product manufacturers, importers, distributors, and retailers to comply with these new regulations. Violations can be reported to the DTI’s specialized vape products office.

• Read more: Philippine DTI Vape Compliance Alert: List of Registered PS Licenses
• News source: DTI tightens rules on vape ads, imports

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.

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