The Belarusian Ministry of Health has initiated a new bill to completely ban the advertising of electronic smoking systems and tobacco heating devices, marking a significant escalation in the country’s tobacco control policies. Announced by Olga Bartman of the Republican Center for Hygiene, Epidemiology, and Public Health, the draft legislation expands previous restrictions that only covered e-liquids and traditional tobacco.
Read moreTag Archive for: Vape Advertising
The UK government has officially enacted the Tobacco and Vapes Act 2026 after it received Royal Assent on April 29. This new legislation immediately broadens the definition of tobacco products, directly impacting how items like heated tobacco can be advertised to the public under existing regulatory codes.
Read moreAfter a 16-month delay, Peru’s Ministry of Health has released a draft regulation restricting e-cigarette advertising and mandating health warnings, though critics warn the failure to ban youth-appealing flavors leaves a critical loophole.
Read moreThe Council of State in the Swiss canton of Fribourg has launched a consultation on a preliminary draft law aimed at reinforcing youth protection against nicotine addiction. Aligned with the federal LPTab (Tobacco Products Act), the proposal introduces a sweeping ban on the sale, distribution, and manufacturing of disposable vaping devices (“puffs”). It also mandates rigorous test purchases to enforce age limits and imposes stricter advertising restrictions than federal law, targeting public spaces, cinemas, and cultural events.
Read moreNorth Yorkshire Council is preparing to allocate up to £477,000 for e-cigarettes to combat local smoking rates. Through the Living Well Smokefree service, eligible smokers will receive free e-vouchers for reusable vapes, a harm reduction strategy boasting a proven 75% four-week quit success rate.
Read moreFlorida lawmakers are advancing a dual-pronged legislative package aimed at regulating the next generation of nicotine products. The Senate has moved forward with the “Florida Age-Gate Act” (SB 980), a bill designed to shield minors from aggressive vape advertising by banning open displays of unauthorized products. Simultaneously, the House Ways and Means Committee approved a measure (HB 377) to exclude “heated tobacco products” from being taxed as cigarettes, sparking debate over how new technology should be classified.
Read moreLiverpool City Region is set to enforce a strict ban on vape advertising across its public transport network. Mayor Steve Rotheram has proposed using his authority over publicly owned assets to remove advertisements for vapes, along with junk food and sugary drinks, from trains, ferries, and buses. The initiative aims to stop the “normalization” of products known to damage health, specifically targeting the marketing exposure faced by children in the region.
Read moreLocal authorities, like Mayo County Council, are exploring legislative changes to restrict vape shop advertising by targeting storefront aesthetics and product visibility. Proposals include banning bright signage and cartoon imagery, mandating neutral designs, and requiring products to be stored out of sight. However, current planning laws limit local power, often necessitating national legislation for comprehensive control.
Read moreThe Turkish Ministry of Trade is preparing to implement comprehensive new regulations aimed at combatting unfair commercial practices, with a specific focus on banning advertisements for electronic cigarettes. This initiative is part of a broader effort to update the Regulation on Commercial Advertising and Unfair Commercial Practices, addressing rapid technological changes and evolving consumer habits.
Read moreThe Department of Trade and Industry (DTI) in the Philippines is moving to tighten regulations on the vaping industry by proposing a mandatory permitting system for all advertising and sales promotion materials. Through a draft Department Administrative Order (DAO), the DTI is seeking public and stakeholder feedback on this new policy, which covers vaporized nicotine and non-nicotine products, devices, and novel tobacco products.
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