Europe now has the highest rate of tobacco use in the world, surpassing Southeast Asia, according to a new report from the World Health Organization (WHO). The data from 2024 indicates that just under a quarter (24.1%) of people aged 15 and over in the WHO’s broader European region use tobacco. The report also highlights that European women have the highest global prevalence of tobacco use at 17.4%.
Read moreA staggering 93.6% of the e-cigarette market in Ukraine consists of illegal products, with the segment of disposable devices and cigarettes with reusable cartridges being almost entirely non-compliant, a new study by Kantar Ukraine has revealed. The research, commissioned by major tobacco manufacturers, highlights a critical lack of control and a thriving shadow economy for vaping products in the country.
Read moreAn individual may age biologically “faster” than their chronological age if their father began smoking during puberty, according to a new and compelling study. The research suggests that smoking in boys aged 15 or younger could cause epigenetic damage to developing sperm cells, with these effects then being passed on to their future children, influencing their rate of biological aging.
Read moreVapes should be sold in standardized, plain packaging to reduce their appeal to children and young people, a new study led by researchers at UCL and King’s College London suggests. The research found that while plain packs significantly lowered the perceived appeal of e-cigarettes among teenagers, they had a minimal effect on adults’ interest in using them as a tool to quit smoking.
Read moreYoung adult smokers aged 18 to 24 who correctly perceive vaping as less harmful than smoking traditional tobacco are more likely to successfully quit cigarettes, according to a new British study published in the Oxford Academic journal, Nicotine & Tobacco Research. The six-year cohort study, which followed over 3,000 young adults in England, provides significant evidence that understanding the relative risks of nicotine products can directly influence healthier behaviors.
Read moreWest Virginia has the highest rate of teen vaping in the United States, with 27.5% of its high school students reporting current e-cigarette use, according to a recent survey by Legacy Healing Center. This figure is nearly 10% higher than the national average of 18.03% and highlights a significant public health challenge for the state.
Read moreFor over a decade, U.S. public health bodies like the Centers for Disease Control (CDC) have often undermined non-pharmaceutical products that could aid in smoking cessation and tobacco harm reduction. This approach is a mistake. Smoking kills, and any tool that helps people reduce or eliminate their use of combustible tobacco—from patches and gums to vaping and nicotine pouches—should be accessible.
Read moreState-level bans on flavored e-cigarettes may inadvertently lead to an increase in traditional cigarette use among young adults, according to a new study published in the journal Health Economics. Researchers found that while these bans successfully reduce vaping among young adults aged 18-24, they also trigger a concerning substitution effect.
Read moreA large-scale review of 52 human studies has provided further evidence that vaping and other non-combustible nicotine products, such as heated tobacco and nicotine pouches, are significantly gentler on oral health than smoking traditional cigarettes. The review, led by German researchers and published in the prestigious Harm Reduction Journal, systematically compared the oral health outcomes of users of modern nicotine products with both cigarette smokers and individuals who use no nicotine at all. While the findings unequivocally show that quitting nicotine entirely remains the healthiest option for gums and teeth, the evidence strongly supports the role of these smoke-free alternatives in reducing oral harm for adult smokers who switch completely.
Read moreMajor vape manufacturers are leveraging global social media accounts to bypass national regulations designed to prevent marketing to young people, according to a new study. The research, which focused on the global Instagram account of Vuse, the world’s number one vaping brand owned by British American Tobacco (BAT), reveals how high-profile sponsorships, influencer collaborations, and stylish lifestyle content are used to promote the brand to a massive global audience, effectively circumventing domestic advertising restrictions in countries like New Zealand.
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