Tag Archive for: NJOY

As global regulatory measures for e-cigarettes continue to improve, more and more countries and regions are gradually including e-cigarettes in the category of tobacco products for management. Especially in the United States, the world’s largest e-cigarette consumer market, it was the first to classify e-cigarettes as tobacco products through the revision of relevant legislation, providing important reference value for the development of relevant laws in more areas. It seems that the ultimate destination for e-cigarettes can only be tobacco companies, which is also a kind of “return to the roots.”

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Altria plans to buy US e-cigarette company NJOY Holdings for at least $2.75bn, according to sources cited by the Wall Street Journal. The move would diversify Altria, which sells Marlboro cigarettes in the US and has struggled to create additional revenue streams as smoking rates decline globally due to severe health risks. NJOY’s e-cigarettes, some of which can be sold in the US under Food and Drug Administration authorisation, would provide Altria with additional expertise in the sector. The purchase comes as Altria seeks to divest its stake in Juul Labs, which is preparing to file for Chapter 11 bankruptcy protection.

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