Tag Archive for: Vape Advertising

The Mexican Senate has overwhelmingly approved a major reform to the General Law for Tobacco Control, aiming to significantly reduce public exposure to tobacco and its promotion. The initiative, passed with 97 votes in favor, introduces a comprehensive ban on all forms of tobacco advertising, sponsorship, and promotion.

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Major vape manufacturers are leveraging global social media accounts to bypass national regulations designed to prevent marketing to young people, according to a new study. The research, which focused on the global Instagram account of Vuse, the world’s number one vaping brand owned by British American Tobacco (BAT), reveals how high-profile sponsorships, influencer collaborations, and stylish lifestyle content are used to promote the brand to a massive global audience, effectively circumventing domestic advertising restrictions in countries like New Zealand.

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The Philippines’ Department of Trade and Industry (DTI) has implemented stricter regulations on the advertising and importation of vape products through two new Department Administrative Orders (DAOs) released on August 1st. These measures aim to enhance youth protection and ensure product quality in the local market.

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Indonesia’s Ministry of Communication and Informatics (Kemkomdigi) has announced it is prepared to block content related to tobacco and vape advertising on social media, acting on official complaints from the Ministry of Health (Kemenkes). This move aims to protect children from exposure to the promotion of tobacco and e-cigarette products.

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New Zealand has implemented a significant overhaul of its vaping regulations, with a nationwide ban on the sale and supply of disposable vapes taking effect from Jun 17. This move, accompanied by stringent new restrictions on the display and advertising of all vaping products, marks a decisive step by the government to tackle the escalating issue of youth vaping and the environmental concerns associated with single-use devices. While public health advocates largely welcome the changes, the vaping industry expresses concerns about potential unintended consequences, including a possible resurgence in smoking and the growth of an illicit market.

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A coalition of 13 Indonesian civil society organizations, including the Center for Indonesia’s Strategic Development Initiatives (CISDI) and the Indonesian Youth Council for Tactical Changes (IYCTC), has issued an open letter urging social media influencers to cease promoting vape products to children and adolescents. Mouhamad Bigwanto, Chairman of the Indonesian Health Policy Space (RUKKI), stated that young people are daily exposed to influencer content that overtly promotes these addictive products, often portraying e-cigarettes as a cool and safe lifestyle choice.

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Responsible Vaping Ireland (RVI), the national trade association for vape retailers, is urgently calling on the Irish Minister for Health and the Oireachtas Health Committee to conduct pre-legislative scrutiny of the proposed Public Health (Nicotine Inhaling Products) Bill 2025. RVI argues that the government’s decision to potentially bypass this crucial step risks devastating small businesses and could drive adult ex-smokers back to traditional cigarettes.

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The Provincial Government of DKI Jakarta has officially proposed a strengthening of its Smoke-Free Zones (KTR) through a Draft Regional Regulation (Raperda). Presented to the Jakarta DPRD (Regional People’s Representative Council) by Governor Pramono Anung on May 27, 2025, the bill aims to expand smoke-free areas and introduce significantly tougher sanctions for violations, including hefty fines for tobacco and vape advertising within these zones.

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Texas has enacted a new law, SB 1316, prohibiting the advertising of tobacco and vape products within 1,000 feet of churches and schools across the state. Authored by Senator Molly Cook (D-Houston), the bill was signed by Governor Greg Abbott and is set to take effect on September 1, 2025. This measure aims to reduce the exposure of children and congregations to promotions for cigarettes, e-cigarettes, and other related items.

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The Polish Sejm (lower house of parliament) has passed a new law prohibiting the sale of all types of e-cigarettes, including nicotine-free versions and nicotine pouches, to individuals under the age of 18. The legislation also bans the distance selling (including online sales) and advertising of nicotine-free e-cigarettes and nicotine pouches.

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