Boxers, Rappers & More Celebs Launching Vape Brands
E-cigarettes have exploded in popularity over the last decade. Now a multi-billion dollar market, an increasing number of celebrities are leveraging their star power to break into the vaping business.
Overview
As the vape industry continues its meteoric rise, celebrities from the sports, music and entertainment worlds are capitalizing on the booming vape trend. Household names like Mike Tyson, Floyd Mayweather, Hulk Hogan, Snoop Dogg, Berner and Afroman have established branded e-cig and CBD lines trading on their famous personas. These controversial stars are drawn to a sector with bags of growth potential and synergies with their bad boy images. This article explores the celebrity vaping entrepreneurs making waves in the emerging e-cigarette landscape.
Tyson Takes a Bite Out of the Vaping Market
One of the most ferocious punchers in boxing history, Mike Tyson earned a reputation as “The Baddest Man on the Planet” during his 1990s heavyweight pomp. It’s fitting then that Iron Mike should sink his teeth into the disruptive e-cigarette trade.
The former champ’s line of nicotine and cannabis vapes under the Tyson brand playfully riff on his famous biting antics. Tyson 2.0 Gummies packaging depicts his bitten-off ear memento from the 1997 Evander Holyfield fight. And in partnership with leading vaporizer maker Grenco Science, his Tyson 2.0 X G Pen Dash also delivers knockout flavor.
It shows how vintage personalities like Tyson still resonate in the social media age through savvy commercial partnerships with youth-focused brands.
Mayweather Cashes in on Vaping Craze
If anyone knows how to make money, it’s ‘Money Mayweather’. One of the shrewdest sportsmen ever, the retired five-weight boxing ruler is as famed for flaunting his inconceivable wealth as his slippery boxing skills. His company The Money Team (TMT) has diversified into marketing e-cigarettes, leveraging Mayweather’s high profile to promote vaping products to younger demographics.
Notoriously flashy in and out the ring, TMT’s disposable e-hookah pens containing 15,000 puffs reflect the materialistic bling culture synonymous with Mayweather.
Hulk Hogan Flexes Branding Muscle
No celebrity better encapsulates the bombastic world of pro wrestling than Hulk Hogan. With his superhero physique and signature handlebar moustache, Hogan was larger than life inside the ring and a household name across the globe during the 1980s wrestling boom.
After a storied career that transformed him into a cultural icon, Hogan has latterly monetized his image rights through commercial projects like ‘Hulkmania’ branded disposable vape pens. Playing up to his Immortal Hulkster character, Hogan’s penchant for self-aggrandizement makes him an ideal spokesperson to amplify branding in the e-cigarette sphere.
Rodman Rebounds into Vaping Ventures
Arguably the most flamboyant figure in basketball history, Dennis Rodman’s on-court prowess was matched only by his off-court antics. The eccentric power forward’s fierce rebounding and defensive skills made him a vital cog in the Chicago Bulls’ dynasty during the late 1990s.
Never one to shy away from the spotlight, Rodman has parlayed his bad boy image into various business ventures, including a self-branded line of disposable vapes. The Rodman 9000 puffs vape packs a flavor punch as bold as Dennis’ ever-changing hair colors.
With a sleek design and long-lasting battery delivering up to 9000 puffs, Rodman’s signature vape embodies his “work hard, play hard” ethos. By personally endorsing the product, Rodman leverages his enduring notoriety and unique fashion sense to stand out in a crowded vaping market.
Ronaldinho Scores with Insta Puff
Widely regarded as one of the most skillful players in soccer history, Ronaldinho’s electrifying performances and infectious smile made him a global superstar. The Brazilian midfielder’s flair, creativity, and technical wizardry earned him numerous accolades, including the FIFA World Player of the Year award twice.
Now, Ronaldinho is bringing his magic touch to the vaping world through a partnership with Insta Puff. The vape brand has launched a soccer-themed disposable vape product named after the legendary player himself. The Ronaldinho 10 disposable vape boasts an impressive 15,000 puffs, ensuring users can enjoy long-lasting flavor and satisfaction.
With Ronaldinho as the face of the product, Insta Puff aims to tap into the vast global soccer fanbase and attract fans who idolize the charismatic Brazilian. By combining the allure of a soccer icon with the convenience of a disposable e-cigarette, Insta Puff is poised to score big in the competitive vaping market.
ECIGATOR
Ecigator is one of the well-known vape brands spun off from FM Technology Co., Ltd, it’s an ISO-certified disposable vape manufacturer for OEMs, ODMs, and OBM since 2010. The founder team comes from top firms with more than 10 years of experience in the vaping industry and has devoted thousands of hours to providing users with a better and better experience.
Snoop Doggy Vapes
A godfather of West Coast gangsta rap, Snoop Dogg’s laconic persona helped popularize hip hop to the masses. The charismatic Long Beach native has also shown entrepreneurial vision launching several profitable business ventures under his Doggy Style brand including financed cannabis companies.
It was a natural move then for Snoop to expand into vaporing in partnership with vape tech firm Grenco Science. But whilst that early vaporizer line fizzled out, Snoop returned to co-found Death Row Vapes in 2016. Trading off associations with his edgy rap label past, the manufacturer has gained underground cachet marketing disposable vape pens adorned with Snoop’s iconic imagery.
Chris Brown CB15K Vape with Large Screen
Chris Brown, renowned for his impactful presence in the music world, has ventured into the e-cigarette industry with his brand, CB15K. His entry into this market mirrors his dynamic persona and artistic vision, offering a refreshing twist in the world of vaping.
CB15K stands out with its blend of technology and aesthetics. The brand features over 30+ unique flavors, appealing to a wide consumer base. Each product showcases innovative elements like wireless charging and animated wing battery indicators, adding a distinctive flair. These elements, combined with exclusive collector’s cards featuring Chris Brown’s artwork, merge functionality with artistic expression.
This move by Chris Brown exemplifies how personalities from diverse fields can influence contemporary markets. By infusing his artistic sensibilities into CB15K, Brown not only caters to existing vaping enthusiasts but also attracts a broader audience, resonating particularly with the younger, tech-savvy generation.
Tekashi 69 Vapes to a Different Beat
Controversy and Tekashi 69 (6ix9ine) go hand in hand. The Brooklyn-born rapper’s meteoric rise to fame was fueled by his provocative persona, rainbow-colored hair, and tattoo-covered face. Despite legal troubles and a stint in prison, 6ix9ine’s music career continues to thrive.
Never one to miss a marketing opportunity, Tekashi 69 has ventured into the vaping industry with his Dummy Vapes brand. The product line includes both disposable vapes and vape juices, catering to a wide range of consumer preferences.
With eye-catching packaging featuring 6ix9ine’s signature style and explosive flavors to match his high-energy tracks, Dummy Vapes targets the rapper’s young, trend-conscious fanbase. By aligning his larger-than-life image with a vaping brand, Tekashi 69 aims to make Dummy Vapes a chart-topper in the e-cigarette world.
Berner Cooks Up Cannabis Empire
Prolific Taylor Gang rapper Berner has flourished by fusing his twin passions for hip hop and marijuana. Dubbed “the biggest weed dealer in rap” by GQ magazine, the Bay Area MC has cooked up his own line of cannabis products called Cookies said to be worth a billion dollars.
Berner’s vertical integration expanding from music into legal weed distribution through dispensaries has set an enterprising blueprint for other rap celebrities inhabiting the same cultural space.
Afroman’s CBD Ventures
Notorious one-hit wonder rapper Afroman carved an unlikely niche with his slacker anthem “Because I Got High”. The controversial Palmdale musician has channelled that renegade spirit into the business world, recently launching his own CBD brand “Afro Hemp” to plug the benefits of cannabis without the high.
Never one to shy away from headlines for the wrong reasons, Afroman’s public associations with recreational marijuana use makes him an authentic advocate for legal CBD products.
Dan Bilzerian Ignites the Vaping Scene
Dan Bilzerian, the social media sensation known for his extravagant lifestyle and daring exploits, has built a massive following with his adrenaline-fueled Instagram posts. With millions of followers hanging on his every move, Bilzerian has leveraged his influence to venture into various business endeavors, including the vaping industry.
Bilzerian founded the e-cigarette brand IGNITE, which has quickly become a major player in the American vaping market. As the face of the brand, Bilzerian has personally endorsed and promoted IGNITE products, capitalizing on his bad-boy image and the aspirational lifestyle he embodies.
IGNITE offers a range of vaping products, catering to diverse consumer preferences and needs. From sleek disposable e-cigarettes to advanced vape mods, the brand has something for everyone. With Bilzerian’s larger-than-life persona driving the brand’s marketing efforts, IGNITE has achieved remarkable success in the United States, carving out a significant market share in the highly competitive vaping industry.
Attila Végh Grapples with Nicotine Pouches
Attila Végh, the Slovakian mixed martial arts (MMA) champion, has made a name for himself in the world of combat sports. Known for his fierce fighting style and determination, Végh has claimed numerous titles throughout his career, including the Bellator Light Heavyweight Championship.
Now, Végh is channeling his competitive spirit into a new venture: nicotine pouches. He has founded the brand VIKA Champ, which offers a range of nicotine pouch products designed to provide a convenient and discreet alternative to traditional tobacco products.
As the face of VIKA Champ, Végh personally endorses the brand, and his likeness is prominently featured on the product packaging. By aligning his image as a champion fighter with the nicotine pouch brand, Végh aims to appeal to consumers who appreciate his tenacity and dedication to excellence.
Final Thoughts
E-cigarette usage has snowballed amongst American youth over the past decade with over 3 million teenagers estimated as regular vapers. Celebrities hold huge sway as inspirational trendsetters to impressionable young followers. So whilst famous entrepreneurial vaping ventures generate headlines today, appropriately regulating e-cigarette promotion remains imperative going forward.
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