Images of scantily-clad or even naked women been splashed acrossĀ playing cards, cure-all tonics, and hand soaps since the 1800ās. The effects of these images have been written about and studied for generations, and ultimately lead to a single conclusion: the public wants to buy products that make us feel beautiful, sexy, or popular.
But is it working for the vape industry?Ā By and large, vapers are saying ānoā.
Check out this latest promo from Cuttwood E-Liquid:
What does this videoĀ have to do with e-liquid or anything vaping-related? What is the message Cuttwood is trying to convey? Here are a few comments from Reddit:
I think itās a bit unnecessary in all honesty.
ā /u/YCFMBBasedGod
It made me go from really wanting to try Sugar Bear to thinking Sugar Bear probably isnāt that great. I got a definite beer vibe from that video. I think theyāre doing themselves a disservice by going that route in advertising. I clicked in hoping to see food, clouds and equipment, not a barely dressed woman spending more time posing than vaping.
ā /u/jametaz
It assures that Iāll never buy any of their juice. I refuse to be associated with this kind of thing. Duck face, butt shots, flat brims. Ridiculous.
ā /u/fuzzyyoji
The overwhelming response to the video on the Reddit E-Cig sub was negative,Ā keeping in mind that many Redditors are the target audience for this type of advertising: males age 18-25.
How about these images?
These are among some of the more tame āGirl of the Dayā photos thatĀ Vape Life MagazineĀ routinely posts to itsĀ TwitterĀ account. Some of their photos look like promotions for vibrators instead of vaporizers.
Vape News MagazineĀ follows suit with its more subtleĀ Vape VixensĀ andĀ photo spreads.
Is this promoting the vaping lifestyle?
One thing is certain: smoking is not attractive. That imageryĀ hasnāt worked for Big Tobacco since the 1960ās, and tobacco is now banned from using that type of advertising altogether.Ā If e-cigs are eventually regulated as tobacco products, they will have to follow the same advertising guidelines.
Vaping is the new sexy
Vaping is hip, trendy, and cool. Vaping can make you feel better, and compared to smoking, is a much healthier alternative.Ā There is no need for advertising that promotes a fake lifestyle. Thatās not what all of thisĀ is supposed to be aboutā¦unless women actually vape with a mod wedged between their boobs.
Promote vaping as theĀ smartĀ choice, because people arenāt buying the bimbo sales pitch.