UK Vape Tax Expected to Benefit Tobacco Stocks


According to a recent research note from Citi, the UK government’s plan to introduce a new excise tax on vaping products is likely to have a positive impact on the stocks of major tobacco companies British American Tobacco (BAT) and Imperial Brands.

The tax, announced by Chancellor Jeremy Hunt in his Spring Budget speech, is set to take effect in October 2026. It aims to maintain a financial incentive for smokers to switch to vaping while simultaneously increasing tobacco duties.

The proposed tax framework will be based on nicotine content, with a three-tiered structure imposing charges of £1-3 per 10ml of e-liquid, in addition to the existing 20% VAT. This approach is designed to further regulate the vaping market and align with the government’s health strategy of providing a less harmful alternative to traditional smoking.

Citi analysts believe that this development, along with the proposed ban on disposable vapes effective April 25, is shifting the regulatory risk/reward balance in favor of BAT and Imperial Brands.

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Ecigator is one of the well-known vape brands spun off from FM Technology Co., Ltd, it’s an ISO-certified disposable vape manufacturer for OEMs, ODMs, and OBM since 2010. The founder team comes from top firms with more than 10 years of experience in the vaping industry and has devoted thousands of hours to providing users with a better and better experience.

As a financial industry expert with years of experience tracking market trends and regulatory impacts, I concur with Citi’s assessment. The structured tax approach and disposable vape ban demonstrate the UK government’s commitment to a balanced harm reduction strategy. By maintaining a price advantage for vaping over smoking while discouraging the most disposable products, the policies create a favorable environment for major tobacco companies transitioning into the vape market.

While the long-term health impacts of vaping remain under study, this tax policy reflects a pragmatic approach to tobacco harm reduction. Investors should monitor the implementation and effects of these regulations closely, as they may set a precedent for other markets grappling with the rise of e-cigarettes.

Matthew Ma