California Signs AB 573 to Enforce Flavored Vape Ban

California Governor Gavin Newsom has signed Assembly Bill 573 into law, a measure designed to provide critical funding to strengthen enforcement of the state’s ban on flavored tobacco products. Authored by Assemblymember Chris Rogers, the new law aims to close enforcement gaps and protect young people from nicotine addiction.

Despite California’s landmark flavored tobacco law taking effect in December 2022, illegal flavored products, particularly e-cigarettes, have remained widely available. As of May 2025, illegal flavored e-cigarettes accounted for 31.3% of total e-cigarette sales in the state, with studies showing they are still present in over half of California vape shops.

AB 573 addresses this by providing sustainable funding to the California Department of Tax and Fee Administration (CDTFA) for expanded seizure and enforcement operations. Key provisions of the new law include:

• Increasing the annual state tobacco retailer license fee to $450 to fund the compliance program.
• Providing resources for more frequent inspections of tobacco retailers.
• Commissioning a study to assess and improve coordination among state enforcement agencies.

Previously, the CDTFA could only inspect about 11% of tobacco retailers annually. This new funding is expected to significantly increase that capacity. The Campaign for Tobacco-Free Kids applauded the move, stating it is a major step forward in ensuring the state’s flavored tobacco law works as intended to protect kids and save lives.

• Read more: Governor Newsom Signs New Bill to Strengthen California’s Flavored Tobacco Ban

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.

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