US Health Officials Launch New Campaign Against Youth Vaping
The U.S. Department of Health and Human Services (HHS) has launched a new campaign aimed at tackling youth vaping, unveiling a resource guide to counter what officials describe as a “serious threat” to the health and development of American children. The move comes amid high rates of e-cigarette use among young people and ongoing federal efforts to crack down on illegal vape products.
“Youth vaping is not a harmless trend,” stated Dr. Stephanie Haridopolos, senior adviser in the office of the U.S. Surgeon General. She highlighted that over 1.6 million youth reported vaping last year and that up to 85% of e-cigarette products sold in U.S. retailers are considered illegal by federal authorities. Officials reiterated that nicotine disrupts brain development in children, can worsen anxiety and depression, and increases the risk of chronic disease through blood vessel damage.
The campaign is framed as a “call to action” to protect youth from nicotine addiction. It coincides with aggressive enforcement actions, with FDA Commissioner Marty Makary noting, “The FDA and our federal partners are taking swift action to seize millions of illegal vapes at ports, distributors and retailers.”
However, the narrative of a youth vaping “epidemic” faces some pushback. The American Vapor Manufacturers (AVM) trade organization pointed to data from Makary’s own office showing that current youth e-cigarette use declined from 2.13 million in 2023 to 1.63 million in 2024. AVM characterized the current rate as “vanishingly small” and argued the declining numbers do not constitute an epidemic.
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