Indonesia Enforces Plain Packaging for Cigarettes and Vapes

Indonesia plain packaging, Kemenkes vape regulation

The Indonesian Ministry of Health (Kemenkes) is drafting a landmark regulation to enforce standardized plain packaging for all tobacco and electronic cigarette products. This regulatory push, acting as a follow-up to Government Regulation (PP) No. 28 of 2024, aims to strip nicotine products of their visual appeal to protect children and teenagers from addiction.

Dr. Andi Saguni, Acting Director General of Disease Prevention and Control, emphasized that packaging has long served as an effective promotional tool rather than a mere container. By eliminating attractive designs, the government hopes to redirect consumer focus toward mandatory graphic health warnings.

Under the draft regulation, manufacturers can still print brand names, but the unique colors and graphics that differentiate brands will be completely standardized. International research supports this strategy, showing that plain packaging significantly reduces the appeal of smoking.

Indonesia’s domestic industries will be granted a two-year transition period to adapt to the new packaging standards once the regulation is officially enacted in 2026.

With this move, Indonesia aligns itself with global tobacco control standards. Countries such as Australia, Canada, the UK, Singapore, and Thailand have already successfully implemented similar plain packaging mandates to combat rising youth smoking rates.

Matthew Ma
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